The Turkey team of the climatization leader Daikin came together for a groovy video on the backstage of the production process of innovative and hi-tech devices. Inspired by the ‘silence’ feature of the Daikin products, which are known for their efficiency and saving rates, Daikin employees have thus become the brand voice. Communicating the message “Daikin’s supreme quality and silent products are sprung to life with the rhythm of the employees”, the video has been shot with the participation of the white- and blue-collar teams of Daikin’s Hendek factory, Şekerpınar logistics base, the headquarter, Daikin Academy and Daikin Solution Plaza fuha Istanbul. The employees vocalised Daikin’s signature jingle for the video. The employees’ voices are accompanied by the sounds and rhythms of the production process at the factory.