EVERY AIR CONDITIONER DOES COOLING, DAIKIN PROVIDES THE RIGHT AIR
EXHIBITING ITS DIFFERENCE IN THE HEATING, COOLING AND AIR CONDITIONING SECTOR WITH THE MOTTO OF ‘THE RIGHT AIR EXPERT’, DAIKIN EMPHASIZES THE IMPORTANCE OF CLEAN AND HEALTHY AIR IN ITS NEW ADVERTISING CAMPAIGN. UNDERLINING THE IMPORTANCE OF INDOOR AIR QUALITY WITH THE SLOGAN ‘EVERY AIR CONDITIONER DOES COOLING, DAIKIN PROVIDES THE RIGHT AIR’, THE COMPANY HIGHLIGHTS THE BACTERIA, DUST AND ODOUR FILTERING, HUMIDITY BALANCING NEW TECHNOLOGY.

EVERY AIR CONDITIONER DOES COOLING, DAIKIN PROVIDES THE RIGHT AIR

The Japanese climatization giant Daikin welcomed the summer season with its new advertising campaign which highlights the importance of right air conditioning. Enhancing its 93 years of achievements in the global air conditioning industry by the new air conditioners which work on the eco-friendly new generation refrigerant R32 in Europe and Turkey, Daikin attracts attention to the indoor air quality in its new advertising campaign. With the motto ‘Right air expert’, Daikin points out that cooling is not the only function provided by air conditioners. Claiming that there should be more to expect from air conditioners with the campaign slogan ‘Every air conditioner does cooling, Daikin provides the right air’, the company highlights its expertise. The new campaign, which has been produced by Gode and directed by Turgut Akaçık, focuses on the new Daikin technology which filters the bacteria, dust and odour in the air and maintains ideal humidity balance. Aiming to reply the question ‘Why Daikin?’

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